top of page

The story so far

Look Good Feel Better was launched in Ireland in 2003 as a programme managed by the Irish Cancer Society and in 2013 was re-established by the Irish Cosmetic & Detergent Association (ICDA) as a registered charity.  


The Charity is run by a Board and staff members Annabel O'Keeffe and Margaret Heffernan and is totally dependent on over 175 volunteers who deliver workshops in hospitals all over Ireland.

Annabel joined in 2018 as General Manager and her background is in marketing and communications in not for profits.  Margaret came on board as a volunteer in 2005 and having volunteered passionately since then, was delighted to take over as Programme Manager in 2014.  They have worked together to extend the programme all over Ireland to reach as many women as possible.


Our service to date has provided support to nearly 10,000 patients with the support of over 20 leading companies and brands from the Beauty and Fragrance Industry as well as many other organisations that recognise the benefits of our service.


Our Vision

Finding out you have cancer can be daunting and life-changing and the added stress of the appearance related side effects of treatment can be demoralising and very hard to cope with. This can have serious consequences on self-esteem and confidence at a time when a positive attitude is very important.

Our vision is that the Look Good Feel Better programme be an integral part of cancer care in Ireland supporting people with cancer.


Our mission is to help improve the well being and confidence of women undergoing treatment for any type of cancer. We do this by providing free Look Good Feel Better workshops and advice to help manage the visible side-effects caused by cancer and its treatment.


Cancer can rob a woman of her energy and strength but with the support of Look Good Feel Better it need not take away her self-confidence

Read about our voluntary Board of Directors

Three generations of women
Look Good Feel Better Workshop feedback
bottom of page